Since Pinterest users are already inclined towards visuals, they are more likely to click on links and visit websites than users of other social media platforms. In fact, Pinterest is one of the top sources of social media traffic for many businesses as the ads can be used for selective targets and help businesses become more popular amongst their target audience. This allows businesses to show selective ads to users based on their interests, which also results in higher engagement and conversions.Īlso, Pinterest ads are an excellent platform for driving traffic to your website or blog. When users sign up for Pinterest, they are required to select interests from a list of options. Most importantly, Pinterest is a highly target-oriented platform. Even if your business doesn’t fall into one of these categories, you can use Pinterest ads to boost brand awareness, leads, and sales by sharing captivating and informative images, infographics, and visual guides built around your services or products. This makes it an ideal platform for businesses, especially in industries like fashion, food & drink, travel, home decor, and more.

It’s because of this reason, Pinterest ads work so organically as they aid a user in discovering more.

Users often utilize Pinterest to look for new ideas for inspiration. Why Should Businesses Consider Pinterest Ads? In this article, we’ll show you how to create Pinterest ad campaigns so you can start driving traffic and generating leads for your business. Interestingly, Pinterest also has one of the lowest CPCs among popular social media platforms. To begin with, combining free and paid advertising tools on Pinterest can largely maximize ROI and conversions. People actively surf Pinterest to discover new products, and no surprise, they respond well to ads.īusinesses can take advantage of Pinterest ads, as it offers a mix of free and paid advertising tools. If so, you may have come across Pinterest during your search and must be wondering if this visual social media platform is right for your business.įor those who don’t know, Pinterest is a highly-popular visual social media platform that allows users to “pin” images, videos, and infographics onto virtual boards. Are you a marketer in search of brand new avenues for marketing your products or services?

Pinterest ad types